Web Analytics Management
Web analytics tools—such as Google Analytics, and Adobe Analytics—track user behavior, engagement, and conversion metrics. A well-configured analytics setup provides actionable insights that drive smarter marketing decisions.
But many businesses struggle with incomplete data, inaccurate tracking, and overwhelming reports. Without clear insights, marketing teams end up flying blind.
Why Companies ❤ Us
✓ Dedicated Marketing Ops Managers (MOMs)
Your single point of contact who manages everything, so you never have to deal with multiple resources.
✓ Scalable & Flexible Service
Pay only for what you use, with the ability to scale up or down as needed.
✓ Technology-Agnostic Expertise
We support any marketing technology, ensuring you’re never locked into a specific platform or vendor.
How We Manage Your Web Analytics
Langer Labs ensures accurate, actionable analytics. Our approach ensures that your team can focus on strategy and creative execution while we handle the technical and operational details.
Google Analytics & Tag Manager Setup
Implementing proper event tracking and goal configuration.
Custom Dashboards
Building clear, decision-ready reports tailored to your needs.
Data Cleanup & Governance
Ensuring tracking is consistent and reliable.
Conversion Tracking
Measuring what truly drives revenue.
Multi-Touch Attribution
Identifying what’s working across channels.
Sample Platforms We Manage
CASE STUDY
Improving Campaign ROI for a B2B Events Company
Problem
A B2B events company struggled with inconsistent tracking and unreliable conversion data, making it difficult to measure ROI.
Solution
Langer Labs rebuilt their analytics setup by:
- Fixing broken event tracking across their website.
- Setting up campaign attribution for paid media.
- Building a real-time dashboard to track conversions.
Impact
- 30% improvement in marketing attribution accuracy.
- Clear insights into campaign performance.
- Higher ROI from paid ad spend.
Now, the company has data it can trust.
