Survey Management
Surveys help companies gather direct customer insights to improve products, marketing strategies, and customer experiences. Platforms like SurveyMonkey, Qualtrics, and Google Forms make data collection easier, but designing effective, high-response surveys requires expertise.
Without strategic planning, surveys often yield low response rates, biased data, and unclear insights.
Why Companies ❤ Us
✓ Dedicated Marketing Ops Managers (MOMs)
Your single point of contact who manages everything, so you never have to deal with multiple resources.
✓ Scalable & Flexible Service
Pay only for what you use, with the ability to scale up or down as needed.
✓ Technology-Agnostic Expertise
We support any marketing technology, ensuring you’re never locked into a specific platform or vendor.
How We Manage Your Survey Platform
Langer Labs ensures you get meaningful, actionable survey data. Our approach ensures that your team can focus on strategy and creative execution while we handle the technical and operational details.
Survey Design
Designing surveys that drive high response rates and accurate insights.
Segmentation
Segmenting audiences properly for better targeting.
Automation
Setting up automation to distribute surveys at key customer touchpoints.
Analysis & Reporting
Analyzing survey results to extract key findings and trends.
Integration
Ensuring surveys integrate with CRM and marketing automation platforms.
Sample Platforms We Manage
CASE STUDY
Accelerating Sales for a B2B Tech Firm
Problem
A B2B publishing company had declining subscriber retention but didn’t know why. Their existing surveys had low response rates and lacked actionable insights.
Solution
Langer Labs launched an optimized survey program by:
- Building logic and jump points into survey questions for better engagement.
- Automating surveys to trigger post-subscription interactions.
- Segmenting survey responses to uncover different audience needs.
Impact
- 3X increase in survey responses.
- Clear insights into churn reasons.
- More personalized subscriber retention strategies, reducing churn by 18%.
Now, the company understands its audience better and retains more customers.
