Operationalize My ABM Program
You’ve bought into the promise of ABM, but executing it is another story.
You’ve identified target accounts. You’ve aligned (sort of) with Sales. You may even have a tech stack that claims to support ABM. But the actual work of turning strategy into execution? That’s where things fall apart.
- No unified data across systems to power targeting and personalization
- Lack of clarity on ownership between Sales, Marketing, and RevOps
- Campaigns are manual, slow, or hard to scale
- Reporting doesn’t show account-level impact
- Tools like Demandbase, 6sense, or RollWorks aren’t set up correctly (or at all)
The result? ABM becomes a buzzword initiative with no engine underneath.
What You Get
Fully operational ABM campaigns running across your stack
Alignment between Sales and Marketing on account targeting and follow-up
Better engagement across your top-tier accounts
Clear reporting on account activity, pipeline contribution, and program ROI
Tools that work together
What We Do
We help you move from ABM ambition to ABM execution.
Langer Labs plugs in a cross-functional strike team that knows how to stand up the systems, workflows, and processes that make ABM real.
Here’s how we help:
✔ Centralize and clean account and contact data across platforms
✔ Define firmographic and behavioral rules to activate campaigns
✔ Integrate and configure ABM platforms
✔ Build multi-channel, account-targeted workflows
✔ Align lead scoring, routing, and reporting around account engagement
Whether you’re doing 1:1, 1:few, or 1:many, we make sure your ABM program runs like a program, not a pilot.