Build Impactful Audience Segments
You’re targeting, but you’re not really segmenting.
Your campaigns are going out. Your tools have filters. But the segments you’re using aren’t driving results. Lists are too broad, too static, or too simplistic to match how buyers actually behave. That’s because:
- You’re limited by bad or missing data
- Your segmentation logic doesn’t reflect buying intent or lifecycle stage
- Your platforms don’t sync well enough to create unified views
- Your team lacks time or expertise to build more advanced logic
The result? You’re sending more, but converting less and personalization efforts fall flat.
What You Get
Segments that match how your buyers think and behave
Smarter targeting across email, ads, and lifecycle journeys
More relevant messaging that leads to higher engagement and conversion
Cross-platform visibility and consistency
Less guesswork, more control
What We Do
We help you build segmentation that actually moves the needle.
Our team transforms how you define, build, and use audience segments—turning flat lists into dynamic targeting models that reflect real behavior, lifecycle position, and engagement signals.
We help you:
✔ Identify the data you have (and the data you need) for smarter segmentation
✔ Unify fields across platforms (CRM, MAP, website, product, etc.)
✔ Build rule-based and behavior-based segments that update in real time
✔ Operationalize segments for use across campaigns, scoring, and reporting
✔ Create testable segment variations that drive lift—not just clicks
Whether you’re using HubSpot, Marketo, Salesforce, Customer.io, or something homegrown, we’ve done it.