Marketing Automation Management
Marketing automation platforms—such as HubSpot, Adobe Marketo Engage, Intuit Mailchimp—help companies scale their marketing efforts by automating key processes like lead nurturing, email campaigns, and customer segmentation. These platforms are essential for modern marketing teams, allowing them to streamline communication, personalize engagement, and measure performance with real-time analytics.
However, while marketing automation is powerful, many companies struggle to maximize its potential. Whether it’s setting up workflows, integrating with CRM systems, or ensuring data hygiene, businesses often find themselves underutilizing their platform. Without the right expertise, automation can become more of a bottleneck than a solution.
Why Companies ❤ Us
✓ Dedicated Marketing Ops Managers (MOMs)
Your single point of contact who manages everything, so you never have to deal with multiple resources.
✓ Scalable & Flexible Service
Pay only for what you use, with the ability to scale up or down as needed.
✓ Technology-Agnostic Expertise
We support any marketing technology, ensuring you’re never locked into a specific platform or vendor.
How We Manage Your Marketing Automation
Langer Labs provides complete, turnkey management of your marketing automation platform. Our approach ensures that your team can focus on strategy and creative execution while we handle the technical and operational details.
Seamless Integrations
Connecting your marketing automation platform with your CRM, analytics tools, ad platforms, and more to create a unified MarTech ecosystem.
Workflow & Campaign Management
Building, testing, and refining your automation workflows to maximize efficiency and impact.
Data Hygiene & Governance
Cleaning and maintaining your database, ensuring accurate reporting, deliverability, and compliance.
Performance Monitoring & Optimization
Analyzing key metrics, refining processes, and identifying opportunities to improve automation effectiveness.
CASE STUDY
Driving Higher Engagement & Lead Conversions for a B2B Tech Company
Problem
A mid-sized B2B technology company was struggling to see results from their marketing automation platform. Their email campaigns had low engagement, their lead scoring system was inaccurate, and their CRM integration was causing data inconsistencies.
Solution
Langer Labs developed a structured approach to automation by:
- Rebuilding their lead scoring model to improve MQL-to-SQL conversion rates.
- Implementing behavioral-based email workflows to increase engagement.
- Cleaning and structuring their CRM integration to ensure accurate reporting and lead tracking.
- Providing ongoing monitoring and optimization to refine workflows based on real-time data.
Impact
- 42% increase in email engagement rates.
- 25% faster lead response time due to improved lead routing.
- More accurate reporting, leading to better decision-making by marketing and sales teams.
The company transformed their underperforming system into a highly efficient, revenue-generating engine.
