Landing Page Optimization
Landing page optimization platforms facilitate the rapid testing of various customized pages simultaneously. Landing pages are a critical part of lead generation, paid advertising, and conversion funnels. A well-optimized landing page turns visitors into leads, demos, or sales inquiries.
But many businesses struggle with low conversion rates, slow page speeds, and unoptimized forms. Even a small change in design or messaging can mean the difference between a bounce and a conversion.
Why Companies ❤ Us
✓ Dedicated Marketing Ops Managers (MOMs)
Your single point of contact who manages everything, so you never have to deal with multiple resources.
✓ Scalable & Flexible Service
Pay only for what you use, with the ability to scale up or down as needed.
✓ Technology-Agnostic Expertise
We support any marketing technology, ensuring you’re never locked into a specific platform or vendor.
How We Manage Your Landing Page Optimization
Langer Labs turns landing pages into high-converting assets. Our approach ensures that your team can focus on strategy and creative execution while we handle the technical and operational details.
Testing, Testing, Testing
A/B testing headlines, copy, and CTA buttons for maximum impact.
Load Times
Optimizing page speed to reduce bounce rates.
Mobile Friendly
Ensuring mobile responsiveness for seamless experiences on all devices.
Form Optimization
Refining form fields to increase submission rates.
Integration
Integrating landing pages with CRM & marketing automation for streamlined lead capture.
User Behavior
Analyzing heatmaps & user behavior to improve UX and engagement.
Sample Platforms We Manage
CASE STUDY
Increasing Conversions for a B2B SaaS Company
Problem
A mid-sized B2B SaaS company was running Google Ads and LinkedIn campaigns, but their landing pages had poor conversion rates. Visitors weren’t engaging, and lead forms weren’t getting filled out.
Solution
Langer Labs redesigned their landing pages by:
- Shortening the form fields to reduce friction.
- A/B testing new headlines and CTAs for stronger messaging.
- Speed optimizing the page to improve load times.
Impact
- 23% increase in conversion rate.
- Lower cost per lead (CPL) on paid campaigns.
- Higher lead quality and engagement.
Now, the company’s landing pages work as a revenue-generating asset, not a roadblock.
