CRM Management
Customer Relationship Management (CRM) platforms—like HubSpot, Salesforce, and Microsoft Dynamics—help businesses manage their customer interactions, track sales pipelines, and optimize lead management. A well-configured CRM is the backbone of an efficient sales and marketing operation, enabling teams to centralize data, automate follow-ups, and drive more conversions.
But CRMs can quickly become overcomplicated, underutilized, or misconfigured—leading to inaccurate reporting, broken workflows, and frustrated teams. Without ongoing maintenance and optimization, CRM adoption can stall, reducing its impact on revenue growth.
Why Companies ❤ Us
✓ Dedicated Marketing Ops Managers (MOMs)
Your single point of contact who manages everything, so you never have to deal with multiple resources.
✓ Scalable & Flexible Service
Pay only for what you use, with the ability to scale up or down as needed.
✓ Technology-Agnostic Expertise
We support any marketing technology, ensuring you’re never locked into a specific platform or vendor.
How We Manage Your CRM
Langer Labs provides complete, turnkey management of your CRM platform. Our approach ensures that your team can focus on strategy and creative execution while we handle the technical and operational details.
Seamless Integrations
Connecting CRM with marketing automation, analytics, and sales tools for a unified tech stack.
Pipeline & Lead Management
Ensuring clean, accurate, and actionable lead tracking.
Workflow Automation
Automating lead assignments, sales follow-ups, and reporting processes.
Data Hygiene & Governance
Cleaning and maintaining records to improve data accuracy and reporting reliability.
Performance Insights & Optimization
Refining CRM processes based on real-time analytics and user adoption.
CASE STUDY
Turning CRM Chaos into Sales Efficiency for a B2B Media Company
Problem
A mid-sized B2B media company struggled with an outdated CRM setup, leading to duplicate leads, inaccurate pipeline forecasting, and missed sales opportunities. Sales reps resisted using the system due to clunky workflows and inconsistent data.
Solution
Langer Labs restructured their CRM by:
- Rebuilding sales pipeline stages to align with real sales processes.
- Automating lead assignments to reduce response time.
- Cleaning and deduplicating data to improve reporting accuracy.
- Integrating the CRM with marketing automation for seamless lead handoffs.
Impact
- 30% increase in sales team CRM adoption.
- 50% reduction in response time for inbound leads.
- More accurate forecasting, leading to better sales planning.
Now, the company’s CRM powers sales growth instead of hindering it.
