Business Intelligence & Reporting Management
Business Intelligence (BI) and reporting tools—such as Tableau, Power BI, and Looker—help marketing and sales teams turn raw data into actionable insights. These platforms consolidate performance data from CRM, marketing automation, ad platforms, and web analytics, enabling data-driven decision-making.
But many businesses struggle with data silos, inaccurate reporting, and complex dashboards that don’t provide real insights. Without proper setup and management, reporting tools become a data graveyard instead of a strategic asset.
Why Companies ❤ Us
✓ Dedicated Marketing Ops Managers (MOMs)
Your single point of contact who manages everything, so you never have to deal with multiple resources.
✓ Scalable & Flexible Service
Pay only for what you use, with the ability to scale up or down as needed.
✓ Technology-Agnostic Expertise
We support any marketing technology, ensuring you’re never locked into a specific platform or vendor.
How We Manage Your Business Intelligence & Reporting
Langer Labs ensures your BI & reporting tools deliver clarity, not confusion. Our approach ensures that your team can focus on strategy and creative execution while we handle the technical and operational details.
Custom Dashboards
Building custom dashboards tailored to marketing and sales KPIs.
Unified data
Connecting multiple data sources (CRM, automation, web analytics, ads, etc.) for unified insights.
Data Accuracy
Ensuring data accuracy & hygiene for reliable reporting.
Real-Time Data
Setting up automated reports & alerts so teams can act on insights in real time.
Attribution Modeling
Developing attribution modeling to track what’s driving revenue.
Sample Platforms We Manage
CASE STUDY
Unlocking Growth Insights for a B2B Tech Firm
Problem
A B2B technology company was drowning in marketing data but had no clear insights. Their dashboards were cluttered, reports were unreliable, and leadership couldn’t get a clear picture of marketing ROI.
Solution
Langer Labs overhauled their reporting structure by:
- Consolidating CRM, automation, and ad platform data into a single dashboard.
- Fixing tracking inconsistencies for more reliable metrics.
- Implementing attribution modeling to measure campaign effectiveness.
Impact
- 40% improvement in data accuracy.
- Faster decision-making with real-time reports.
- Clear visibility into marketing ROI, leading to better budget allocation.
Now, marketing and sales teams trust their data and act on insights with confidence.
