AI Workflow Enablement
AI workflow enablement is the process of integrating artificial intelligence tools and automations into your existing marketing operations to improve efficiency, reduce manual effort, and accelerate time-to-value. From AI-powered content generation and lead scoring to intelligent chatbots and predictive analytics, these tools can optimize workflows across the entire marketing funnel.
But implementation is rarely straightforward. AI tools often require custom setup, integrations with your existing MarTech stack, governance rules, and performance tuning. Without proper enablement, AI features can go unused or misapplied—delivering little impact or introducing more complexity.
Why Companies ❤ Us
✓ Dedicated Marketing Ops Managers (MOMs)
Your single point of contact who manages everything, so you never have to deal with multiple resources.
✓ Scalable & Flexible Service
Pay only for what you use, with the ability to scale up or down as needed.
✓ Technology-Agnostic Expertise
We support any marketing technology, ensuring you’re never locked into a specific platform or vendor.
How We Enable Your AI Workflows
Langer Labs ensures your AI tools don’t just get turned on—they get fully embedded into your marketing operations. Whether you’re using AI within your CRM, automation platform, analytics tools, or standalone systems, we make sure everything is configured, connected, and driving real outcomes.
Tool Identification
Identify opportunities for AI-powered optimization across your stack
Integration
Integrate third-party AI tools for content generation, lead scoring, segmentation, chat, and more!
The Right Data
Establish data flows and automation rules that allow AI to act on the right inputs
Optimization
Monitor AI performance and continuously refine models, prompts, and use cases
Sample Platforms We Manage
CASE STUDY
Lead Qualification for a B2B Media Company
Problem
A mid-sized B2B media company wanted to use AI to streamline lead qualification and follow-up but lacked internal expertise to implement and govern AI tools across its tech stack.
Solution
Langer Labs identified opportunities to integrate AI-driven lead scoring, automated nurture workflows, and chatbot handoffs.
- Implemented and tested AI features in their Marketing Automation platform
- Trained the internal team on how to use and monitor the tools
- Ensured all workflows aligned with existing campaign logic and business rules
Impact
- Reduced manual lead follow-up by 40%
- Improved MQL-to-SQL conversion by 23%
Now, the team is freed up to focus on campaign strategy instead of qualification tasks
