Ad Campaign Ops
Paid advertising platforms—such as Google Ads, LinkedIn Ads, and Meta Ads—are critical for B2B lead generation and brand awareness. Running targeted, data-driven ad campaigns helps businesses attract the right audience and drive conversions.
However, poor targeting, unoptimized budgets, and lack of attribution tracking lead to wasted ad spend and low ROI. Many companies struggle with campaign setup, ongoing optimizations, and integrating ad data into their broader marketing strategy.
Why Companies ❤ Us
✓ Dedicated Marketing Ops Managers (MOMs)
Your single point of contact who manages everything, so you never have to deal with multiple resources.
✓ Scalable & Flexible Service
Pay only for what you use, with the ability to scale up or down as needed.
✓ Technology-Agnostic Expertise
We support any marketing technology, ensuring you’re never locked into a specific platform or vendor.
How We Manage Your Ad Campaign Ops
Langer Labs ensures your ad campaigns deliver results, not just clicks. Our approach ensures that your team can focus on strategy and creative execution while we handle the technical and operational details.
Account Setup & Management
Setting up and managing ad accounts across Google, LinkedIn, and other key platforms.
Audience Targeting
Optimizing audience targeting and bidding strategies for maximum efficiency.
Testing, Testing, Testing
A/B testing ad creatives, messaging, and landing pages to improve performance.
Tracking & Attribution
Tracking conversions and attribution to ensure every dollar spent is measurable.
Integration
Integrating ad performance data with CRM and analytics tools for deeper insights.
Sample Platforms We Manage
CASE STUDY
Lowering Cost-Per-Lead for a B2B SaaS Firm
Problem
A B2B SaaS company was spending heavily on Google Ads and LinkedIn Ads but wasn’t seeing enough high-quality leads. Their cost-per-lead (CPL) was too high, and conversion rates were low.
Solution
Langer Labs optimized their ad campaigns by:
- Refining audience targeting to focus on high-intent prospects.
- A/B testing ad creatives and landing pages to improve engagement.
- Setting up better conversion tracking to measure actual ROI.
Impact
- 32% reduction in cost-per-lead.
- Higher-quality leads with better sales conversion rates.
- More efficient budget allocation, maximizing ad spend impact.
Now, the company’s paid campaigns drive revenue, not just traffic.
