Account-Based Marketing (ABM) Management
Account-Based Marketing (ABM) is a highly targeted B2B strategy that focuses on engaging and converting specific high-value accounts rather than broad audiences. By aligning marketing and sales efforts, ABM increases personalization, engagement, and deal velocity.
However, executing a successful ABM program requires precise coordination of messaging, targeting, and measurement. Many companies struggle with data silos, weak personalization, and inefficient execution.
Why Companies ❤ Us
✓ Dedicated Marketing Ops Managers (MOMs)
Your single point of contact who manages everything, so you never have to deal with multiple resources.
✓ Scalable & Flexible Service
Pay only for what you use, with the ability to scale up or down as needed.
✓ Technology-Agnostic Expertise
We support any marketing technology, ensuring you’re never locked into a specific platform or vendor.
How We Manage Your Account Based Marketing
Langer Labs orchestrates ABM from strategy to execution. Our approach ensures that your team can focus on strategy and creative execution while we handle the technical and operational details.
Prioritizing Accounts
Assisting in defining and prioritizing target accounts based on firmographics and intent signals.
Messaging Personalization
Personalizing messaging and content to engage decision-makers at every stage.
Integration
Integrating ABM campaigns across email, ads, social, and outbound sales efforts.
Dashboards
Setting up account-based reporting dashboards to measure engagement and ROI.
Optimization
Optimizing campaigns in real-time to improve outreach effectiveness.
Sample Platforms We Manage
CASE STUDY
Accelerating Sales for a B2B Tech Firm
Problem
A mid-sized B2B tech company was struggling to close deals with enterprise clients. Their marketing efforts were too broad, leading to wasted budget and low engagement.
Solution
Langer Labs implemented a multi-channel ABM strategy
- Identifying high-intent accounts and prioritizing outreach.
- Running personalized LinkedIn and email campaigns to key decision-makers.
- Aligning sales & marketing teams with shared account insights.
Impact
- 2X increase in engagement from target accounts.
- Shorter sales cycles due to personalized outreach.
- Higher close rates on enterprise deals.
Now, the company closes bigger deals, faster.
